Top E-commerce Marketing Technology

Before launching the new HoWo-online e-commerce smart matching technology system, the company has been conducting research and development on the global e-commerce environment and consumer behavior for two years. The content of global e-commerce business is complex and data exchanges are frequent. The e-commerce system requires strict, accurate, safe and reliable e-commerce system. A world-unified e-commerce standard and e-commerce agreement should be formulated. During this period, HoWo-online will oversee the company's technology strategy and modernization to guide the company in achieving its growth goals. These technical preparations provide a brand-new technology for the large global e-commerce sellers, subverting the existing e-commerce marketing methods.

Win The Battle Between Sales And Reputation Become A Leader In Global Cross-border E-commerce

By cooperating with major global e-commerce platforms, HoWo-online has launched the "HoWo-online e-commerce industry ecological economic system". The upstream and downstream of the ecology focus on the development of four major areas, namely e-commerce platforms, sellers, HoWo and HoWo users. Through the third-party intelligence developed by HoWo, it matches sellers on e-commerce cooperation platforms such as Amazon, Taobao, Flipkart, Shopee, Lazada, Tokopedia, etc. The idea that HoWo-online pursues is to help sellers who have just participated in e-commerce to provide sales promotion services, to help traditional entity companies to quickly transform e-commerce, to pursue the development of sellers' benefit maximization, and to achieve a win-win situation.

Julius Robin is the President and CEO of HoWo Tech Limted, Inc. As an innovative technology leader, Julius has more than 20 years of experience in e-commerce technology marketing and has served some world-class e-commerce companies.

Before joining HoWo in April 2020, Julius was the chief technology officer of Amazon e-commerce and the CEO of SamsClub.com. In Amazon's e-commerce department, as Amazon shifts to a true omni-channel e-commerce platform, Julius' team focuses on e-commerce operation supervision. During his tenure, he led the department's e-commerce and digital transformation, including the development and implementation of systems, marketing, technology, products and operations.

Julius also served as the executive vice president of digital products for Barnes & Noble, Inc, and was responsible for all products of Barnes & Noble, Inc. There, he is responsible for all NOOK equipment, software, accessories, retail integration and experience, products and digital content, and third-party partners.

As an advocate of e-commerce technology companies, Julius is keen to use cutting-edge technology to contribute to society and create value.

Management Introduction

Marie Oh Huber

SVP, Chief Legal Officer,
General Counsel & Secretary

Stefanie Jay

SVP, Chief Business and Strategy Officer

Jay Lee

SVP, International

Julie Loeger

SVP, Chief Financial Officer

Steve Priest

SVP, Chief Financial Officer

Mazen Rawashdeh

SVP & Chief Technology Officer

HoWo Tech Limited

HoWo-online is an American multinational e-commerce smart matching technology company founded in July 2018. It has more than 300 top talents from various industries. As of 2021, its business has spread to 140 countries and regions around the world, serving more than 10 million merchants and 500 million active HoWo-online users.

HoWo-online's professional technical team uses big data, intelligent algorithms, marketing automation and other technologies and high-quality sales resources to provide merchants with one-stop precision marketing services. Whether you are a seller or an ordinary user, you can realize value through the HoWo-online e-commerce trend and form a good closed-loop ecosystem, so that everyone can make considerable profits from HoWo-online